The call center is a place where calls are placed in large volume for different purposes such as sales, customer support, technical support, marketing, etc. Constantly evolving technologies made call center to staffs to handle different types of customer needs and issues, information, variety of products and services. For example, staffs can handle inbound and outbound calls in order to collect information or sell products. The rapid expansion of the internet and advances in computer and telephone technologies helped call center industry to cut costs dramatically. This benefits both customers and organizations. A customer can obtain services or products with a mouse click or by dialling a phone number, where an organization can implement their support facilities in places where capital expenditure and labour costs are lower.

The most important asset of any organization is their customers; it is very important for the organisations to create and keep a strong rapport with their customers. A customer service agent is working on the ground to have a loyal relationship with each and every customer. The   QA Call Center   has a vital role in providing the call center services, since high levels of quality standards is required to create and maintain good relationship with customers. Third party call center quality assurance services can help people to monitor the calls and thereby maintain standard call center services easily. The Call Criteria firm is a professional call center QA agency with years of experience and knowledge in monitoring calls. Their outstanding QA services can help to improve and grow your business. The callcriteria website is helpful to learn more about the firm.